Skills Development Programs (Credit Bearing)
Brand management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.
Customer Relationship Management (CRM) is developing into a major element of corporate strategy for many organisations. CRM, also known by other terms such as relationship marketing and customer management, is concerned with the creation, development and enhancement of individualised customer relationships with carefully targeted customers and customer groups which results in maximizing their total customer life-time value
Financial accounting is a specialized branch of accounting that keeps track of a company's financial transactions. Using standardized guidelines, the transactions are recorded, summarized, and presented in a financial report or financial statement such as an income statement or a balance sheet. The purpose of this module is to enable students to prepare and understand financial statements
Organisational Behaviour covers a wide range of traditional and contemporary management principles and concepts and many examples have been cited which illustrate how successful managers of 21st century business organisations apply theory to practice in their organisations. This module is designed to introduce the student to the field of organisational behaviour. The underlying themes of this module are the challenges and changes facing modern organisations and the functions of managers perform to manage their organisations in an environment characterised by major ongoing change.
Welcome to this module on Principles of Human Resource Management. This guide has been designed to assist you through the teaching, learning and assessment procedures and requirements for this module. This is a compulsory module. This module describes the human being and the organisation, the psychological contract that exists between an individual and organisation. The function of Human Resources Management and its relationship with the rest of the organisation is evaluated, i.e. the provision of Human Resources - recruitment, maintenance of human resources - motivation, leadership, development of human resources, personnel administration and groups in organisation.
Strategic management is centred upon strategic management tools used by organisations within the 21st century. The key activity in strategising goes beyond conceptual frameworks, but the ability to apply the theory to realistic market situations and problem solving. This module will equip the student with the ability to analyse organisational environments, develop and implement strategies for the purpose of market entry and profit bearing.
The purpose of the module is to provide students with a solid understanding and insight into the fundamentals of supply chain management. Key areas covered by the course include, among others, purchasing logistics, inventory management including storage and distribution management. To provide learners with a sound understanding of the Operation Management area and its contribution to effective supply Chain Management. The module will focus on the Operations Management contribution to competitiveness, strategy and productivity, systems design, quality management and role in Supply Chain Management. This will provide learners with an insight into how Operations Management impacts on all areas and processes of a business and those of its Supply Chain partners
Welcome to this module on Project Management. This module enables the learner to monitor, evaluate and report on the progress of a project and take corrective action where and when necessary. Learners are also able to implement the change needs following the correct procedures as well as identify and resolve issues and new risks on a project to ensure the development or result of the product meets the required specifications, time frames and criteria.
This module covers the concepts and skills of financial management within a business and builds on an understanding of accounting, business, economics and mathematics. Students learn how to analyze financial statements, plan appropriate action, prepare budgets, analyse investment options, determine the best means for financing business endeavours and assess both the return and the risk involved in a firms financial decisions.
The main purpose of this course is to introduce you to the theories, practices and institutions of industrial relations. The module examines the role, objectives and the interactions of the main actors in employment relations employers, employees, trade unions and the government.
This module serves as an introduction for aspiring entrepreneurship to understand the dynamics of entrepreneurship. This module describes the qualities of a successful entrepreneur. This module also focuses on the actual tasks and activities of the entrepreneur which includes researching venture feasibility and to launching the venture. The challenges facing entrepreneurs are also discussed as well as sound decision making approaches. Managing growth and growth strategies are also explored in this module.
Principles of accounting focus on keeping track of a company’s financial transaction. Using standardized guidelines, the transactions are recorded, summarized and presented in a financial report or financial statement such as an income statement or a balance sheet. The purpose of this module is to enable students to prepare and understand basic financial statements and understand basic calculations of accounting.
International business management incorporates the essential knowledge and skills needed by anyone interested in international business. This course is designed to expose business practitioners to the intricacies of cross-border trade and investment, irrespective of the business size, experience or capability. It is designed to help and guide people seeking a career in cross-border trade and investment activities.